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Listening to Rich Scheferen interview copywriting ace Clayton Makepeace part 1 http://tinyurl.com/5b2q8x
Wendy Makepeace a.k.a The Rehead, in Clayton Makepeace.
Clayton was feeling humiliated when a major promotion flopped - and it took Wendy to point out that Hurricane Katrina news was rivetting the nation. Not only that - sackloads of the mailout hadn’t even got delivered.
4 things to watch for:
First, check on response rates for your other promos. Call your list broker and even friendly competitors to ask if they’ve seen a sudden reduction in overall response.
If you see a plunge all around, think about what’s going on in the news that could have caused the disaster … wait until it passes … and retest your promotion.
Second, if there’s no big news story distracting your prospects, check to see if a disruption in the postal system could have caused the problem. Mail tracking services like US Monitor™ can tell you what percentage of your mailing has been delivered on each day of your campaign.
Third, check for an inaccurate return address or toll-free ordering number
And fourth, consider delaying your next promotion consider when a major news event has the eyes and ears of your prospects, and when its
peak vacation times.
Note that this advice is for direct mail and online responses may be less affected.
Kerry Atma
internet-marketing-pro-files.com/copywriter.html
Clayton offers a number of killer copywriting courses to increase your response rates.
Want to find a source of hot headlines, already tested and proven to draw attention - then Digg it!
Simply put your niche keyword into Digg and find the the headline with the top response. A simple tip from Shannon Cole another trekker on Ed Dale’s and Dan Raine’s 30 Day Challenge.
Kerry Atma
internet-marketing-pro-files.com
