If you’re blogging for money (or just love) then connecting with the rapidly growing network of mom bloggers could open up new market or audience for you. Marketing Sherpa’s Special Report: Marketing to Moms will give you a feast of links and a run down on how corporates approach the world of online blogging mothers.
A 2008 survey or 2,350 women by BlogHer/Compass Partners found that:
- 53% women participate in the blogosphere
- 37% post comments to blogs
- 28% write or update blogs
- 46% have children at home
If the corporate approach leaves you cold - check out the report, you could still learn their efforts. And if you want to explore the blogging mom’s network you could make a good start with these top sites
The BlogHer Ad Network that reaches more than 8 million unique women each month through a network of more than 2,200 blogs and the BlogHer.com community hub: blogherads.com